WordPress is one of the most popular open-source website making tools which is vastly used by many bloggers including myself. WordPress developers provide tons of custom plugins to fulfil different needs. But not all of the plugins are well designed and secured. One of the most interesting pieces of information anyone who owns a website/blog needs is their website statistics. In this post, I explain how to analyse your WordPress website stats in Power BI. Before I start, I want to point out that there is a WordPress stat already available in WordPress Admin Dashboard which provides very informative information about your blog like Total Views, Today Views, Best Ever Views and so forth. You can also install the WordPress app on your mobile device to easily access your website stats. But, the stats WordPress gives me in not enough. I want more. I need a more detailed analysis on
- Current Month vs. Last Month
- Current Year Vs. Last Year
- Most Popular Day of Week
- Most Popular Month of Year
- Top 10 Posts
and so on.
As non of the above analysis are available in the normal stats , I decided to build my own version of “WordPress Website Stats Analysis in Power BI”. This gives me the flexibility of creating as much analysis as I need , and… it is so much fun.
If you own a WordPress blog or any other sort of websites or if you’re just curious to learn how to use a website API in Power BI, then this post is for you.
I managed to create a Power BI Desktop template that you can download and use it for free. You’re welcome to modify it based on your needs. You can find the download link at the button of the page.
How It Works
To be able to analyse your WordPress stats in Power BI you need to own a WordPress blog or website. Then a WordPress API key is assigned to your account. The key was included in your WordPress Welcome Email. You can use that API key in Power BI Desktop to create your customised reports and analyse your blog/website stats then you can publish the model into Power BI Service that is accessible anytime anywhere. You can also create your own dashboard in Power BI Service. Moreover, you can setup Schedule Refresh for the dataset to refresh your dashboards and reports automatically.
You’ll need to
- own a WordPress blog/website and have the API assigned to your account
- install the Jetpack plugin in your blog/website as WordPress stats is no longer maintained and you should not use it. Instead, you can install the Jetpack plugin
- have Power BI Desktop installed on your machine (Download it from here, it’s free!)
- have a Power BI account (Don’t have an account? Signup for it here, it’s free too!)